Social responsibility


The Žito Group has for several years realised its commitments to social responsibility and sustainable development in the environment in which it works. The key pillars of our social responsibility are sponsoring sports and cultural events of national significance, humanitarian activities in relation to socially-endangered families and children in social hardship, care for sustainable development of the local environment in which we work and a responsible relationship to nature.

  • May 2013: 4th Biggest Lions Dessert
  • April 2013: Gorenjka for Sponsorship at the 2nd Chocolate Festival in Radovljica
  • February 2013: 10,000 Žito Donuts for Sweeter Lives of Children


For several years we have been supporting sportspersons and sports events that are an important inspiration for younger generations considering a healthy lifestyle. With the 1001 cvet brand and in cooperation with the Ski Association of Slovenia we in 2012 once more supported successful Slovenian Nordic sportspersons, among whom the most outstanding are Robert Kranjec, Maja Vtič and Jakov Fak as well as the world silver medalist in snowboarding Rok Marguč. We also supported the Ilirija Ski Jumping Club, Rog Bicycling Association and the Slovenian Chess Federation. We have been presenting ourselves with our sponsorship activities at important sports events such as the Skiing World Cup for Women Golden Fox Trophy and at the annual final of the Ski Jumping World Cup in Planica.

  • March 2013: Planica and 1001 Cvet